Top 10 Best Makeup Brands in 2025: Reviews and Comparison
Choosing the right makeup brand can make a huge difference in achieving flawless looks, whether you’re aiming for a natural everyday appearance or a bold, glamorous statement. In 2025, many makeup brands stand out for their innovative products, commitment to quality, and diverse shade ranges to cater to every skin tone. To help you make an informed decision, we’ve reviewed and compared the Top 10 Best Makeup Brands, known for their high-performance products and customer satisfaction.
1. Fenty Beauty by Rihanna
Best For: Inclusive Shade Range and Long-Wearing Formula
Fenty Beauty revolutionized the beauty industry with its groundbreaking foundation shade range, offering 50+ shades to cater to all skin tones. Rihanna’s brand has expanded into a full line of high-quality products, from lipsticks to highlighters. Fenty Beauty’s Pro Filt’r foundation and setting powder are cult favorites, praised for their ability to provide a flawless finish that lasts all day.
Pros:
- Extensive shade range for all skin tones
- High-performance products
- Long-wearing formulas
- Innovative products like the Killawatt highlighter
Cons:
- Premium price point
2. MAC Cosmetics
Best For: Professional Quality and Wide Product Range
MAC is synonymous with professional-quality makeup. Known for its vast selection of foundations, lipsticks, and eyeshadows, MAC offers products designed to meet the needs of makeup artists and everyday users alike. Its bold and versatile color choices are ideal for creating everything from understated looks to avant-garde artistry.
Pros:
- Extensive selection of high-quality products
- Iconic lipstick collection with a wide range of finishes
- Trusted by makeup artists and professionals
- High pigmentation and staying power
Cons:
- Some products are on the pricier side
- Limited options for very light or very dark skin tones in some products
3. Urban Decay
Best For: Bold Eyeshadow Palettes and Pigmented Formulas
Urban Decay is best known for its iconic Naked eyeshadow palettes and highly-pigmented formulas. The brand has earned a loyal following thanks to its wide range of high-quality eyeshadows, eyeliners, and mascaras that are both long-lasting and vibrant. Urban Decay’s cruelty-free products are perfect for those looking to create intense, statement-making eye looks.
Pros:
- High-quality, long-lasting eye products
- Known for pigmented eyeshadows and eyeliners
- Cruelty-free and vegan-friendly
- Great for bold, creative makeup looks
Cons:
- More expensive compared to drugstore brands
- The Naked palettes may not suit those who prefer neutral looks
4. Maybelline New York
Best For: Affordable Drugstore Makeup with High Performance
Maybelline is one of the most trusted drugstore makeup brands, known for offering quality products at an affordable price. From foundations to mascaras, Maybelline delivers consistency, with top products like the Fit Me foundation line and Lash Sensational mascara. It’s a great brand for those on a budget without compromising quality.
Pros:
- Affordable and accessible
- Wide variety of products for all skin tones and types
- Popular products like Fit Me Foundation and Lash Sensational Mascara
- Available at most drugstores
Cons:
- Some products may not last as long as high-end options
- Limited luxury feel compared to premium brands
5. Charlotte Tilbury
Best For: Luxury Makeup and Glamorous Looks
Charlotte Tilbury is the epitome of luxury makeup, known for its glamorous packaging and high-performance formulas. The brand’s Magic Foundation and Airbrush Flawless Finish powders are beloved for their ability to provide a flawless, airbrushed look. Charlotte Tilbury’s range of products is perfect for those who love a radiant, red-carpet-ready finish.
Pros:
- High-end, luxurious products
- Known for flawless, long-lasting coverage
- Beautifully designed packaging
- Celebrity-loved and often seen on red carpets
Cons:
- Expensive price point
- Limited availability in some regions
6. Too Faced
Best For: Fun, Creative Makeup and Excellent Pigmentation
Too Faced is celebrated for its whimsical, fun branding and high-performance makeup products. Known for its Better Than Sex Mascara and Peach Perfect Foundation, Too Faced products often have a lighthearted, playful twist, but their effectiveness is no joke. The brand’s eyeshadow palettes, particularly the Chocolate Bar Palette, are adored for their pigmentation and blendability.
Pros:
- Creative and playful branding
- High-pigment eyeshadows and foundations
- Long-lasting formulas
- Vegan and cruelty-free options
Cons:
- Some products may be overwhelming for minimalists
- Higher price point than drugstore alternatives
7. NARS Cosmetics
Best For: Bold Colors and Iconic Blushes
NARS is famous for its highly-pigmented blushes, foundations, and lip products. The brand’s Orgasm Blush is iconic and beloved by makeup enthusiasts worldwide. Known for offering versatile products that range from bold to neutral, NARS delivers high-quality formulas that work across all skin tones.
Pros:
- Beautiful, bold colors
- High-quality and long-lasting products
- Highly-pigmented blushes and lipsticks
- Great for professional-level makeup
Cons:
- High-end price tag
- Some products may not be ideal for those with dry skin
8. Anastasia Beverly Hills (ABH)
Best For: Brows and Bold Eye Looks
Anastasia Beverly Hills (ABH) has earned a reputation for its brow products, including the Dipbrow Pomade and Brow Wiz pencil. However, the brand also excels with its eyeshadow palettes, like the Modern Renaissance palette, which offers a beautiful range of warm shades. ABH has become a go-to for perfecting brows and creating bold, eye-catching looks.
Pros:
- Best known for brow products
- Highly-pigmented eyeshadows and palettes
- Great for both natural and bold looks
- Long-lasting and smudge-proof formulas
Cons:
- Some products can be too bold for those seeking subtlety
- Pricey compared to drugstore brands
9. Tarte Cosmetics
Best For: Natural and Eco-Friendly Makeup
Tarte is a brand that stands out for its eco-friendly products and focus on creating cruelty-free, vegan makeup. Their Shape Tape Concealer is a cult favorite, known for its full coverage and smooth finish. Tarte’s foundations, blushes, and eyeshadows are loved for their natural ingredients and skin-loving properties.
Pros:
- Cruelty-free and eco-conscious
- Full-coverage and skin-friendly formulas
- Wide range of shades for different skin tones
- High-performing, long-lasting products
Cons:
- Can be expensive for a drugstore alternative
- Limited availability of some products in certain regions
10. Sephora Collection
Best For: High-Quality Products at Affordable Prices
Sephora’s in-house brand offers a wide range of products that rival high-end brands in terms of performance. From foundations to eyeshadows, Sephora Collection provides high-quality, affordable options for every makeup need. It’s a great option for those who want premium-like results without breaking the bank.
Pros:
- Affordable and accessible
- High-quality, long-lasting formulas
- Wide range of makeup products
- Available at Sephora locations worldwide
Cons:
- Limited product availability outside of Sephora stores
Conclusion
These top 10 makeup brands in 2025 each bring something unique to the table, whether it’s a diverse shade range, luxurious formulas, or playful packaging. Whether you prefer professional-level makeup, fun and creative looks, or eco-conscious beauty, you can find the right products from these top-tier brands. From budget-friendly options to luxurious splurges, there’s a makeup brand for every type of makeup lover, helping you express your beauty with confidence.